AU Small Finance Bank is experiencing an increase of 23 per cent in per day debit card spends. Overall, point-of-sale (PoS) and e-commerce transactions witnessed a surge of 16 per cent since the launch of the festive offers, it said in a release.
The bank is already witnessing a bounce back in spending to pre-COVID levels, it added.
The festive offer also includes credit offerings such as 100 per cent waiver on valuation charges for gold loan and attractive interest rates on car and home loans, it said.
PoS transactions have been slightly higher than e-commerce sales. This trend has been witnessed across urban and core markets, which could be attributed to the recent relaxation of lockdown rules.
“Our second edition of Shopping Dhamaka is designed to be more comprehensive, sweetening the deal across categories that include daily requirements and not just seasonal shopping…
“We are already receiving an upbeat response to the offers and expect them to further motivate spending during the festive season,” AU Small Finance Bank Executive Director Uttam Tibrewal said.