New Delhi: Harley-Davidson and Hero MotoCorp have introduced a distribution settlement underneath which Hero MotoCorp will promote and repair Harley-Davidson bikes, and promote Elements & Equipment and Basic Merchandise driving gear and attire by a community of brand-exclusive Harley-Davidson sellers and Hero’s current dealership community in India.
“Embarking on a brand new journey collectively, Harley-Davidson, Inc., the legendary bike producer and Hero MotoCorp, the world’s largest maker of bikes and scooters when it comes to unit volumes, at present introduced that the 2 will journey collectively in India,” an organization assertion mentioned.
As a part of a Licensing settlement, Hero MotoCorp will develop and promote a spread of premium bikes underneath the Harley-Davidson model identify.
“These actions are aligned with Harley-Davidson’s enterprise overhaul, The Rewire, and the corporate’s announcement in September to alter its enterprise mannequin in India.
This association is mutually helpful for each corporations and riders in India, because it brings collectively the long-lasting Harley-Davidson model with the robust distribution community and customer support of Hero MotoCorp,” the assertion mentioned.
Hero MotoCorp at present sells its merchandise in additional than 40 nations throughout Asia, Africa, Center East, and South and Central America. Hero MotoCorp.