SYSKA Group, India’s main Quick Shifting Electrical Items (FMEG) firm, immediately introduced that it has roped in award-winning Bollywood actor Rajkummar Rao as the brand new face of the model. Rajkummar Rao will work intently with the corporate to advertise the Syska merchandise throughout LED and Fan segments. Rao enjoys mass enchantment for his unconventional selection of films and is likely one of the most versatile actors of immediately. He has a powerful join with city audiences, in addition to with these from Tier 2 and three markets, which make up the massive phase of Syska’s goal teams.
After the premature and unlucky demise of Syska’s first ever model ambassador Irrfan Khan, the corporate was on a lookout for a dynamic and well-loved model ambassador who’s as homegrown and genuine because the model Syska. Rao, made his debut within the Indian movie trade and achieved nationwide recognition for his flawless performances. Equally, Syska, has grown manifolds to grow to be the pioneer of LED lighting within the nation, inside a brief time period. The parallel between the 2, discovered the actor the proper match to endorse the model.
Commenting on the onboarding of Rajkummar Rao, Mr. Rajesh Uttamchandani, Director, Syska Group mentioned, “We’re extraordinarily excited to have Rajkummar Rao as the brand new face of the Syska Group. Rajkummar is an apt selection for the model due to his discerning selection of labor and roles which displays a delicate, and mature actor. We imagine that our journey at Syska is mirrored in his work. We’re assured that our affiliation with Rajkummar Rao will develop from energy to energy and can help in recreating magic within the hearts of Syska’s loyal shopper base.”
Commenting on being the brand new face of the model, versatile actor Rajkummar Rao mentioned, “For me, Syska is a top quality, 100% homegrown model. It’s a pioneering firm whose story is really inspiring and which I relate to simply. Syska has created a distinct segment class which is nice for the nation and has been making nice strides in efficiently convincing customers to change from conventional CFL to LED lights. I imagine this can be a very assured stance to take, and to me it conveys that it’s essential to all the time work exhausting and provides your hundred p.c so as to keep mild years forward of the competitors. As a buyer, this acts as a promise that we are able to all the time stay up for the most effective from Syska.”
The partnership can even see Syska Group launch a brand new advert marketing campaign with Rajkummar specializing in LED and Followers, highlighting the numerous accolades that the model has earned through the years. The marketing campaign will start shortly and might be executed strategically by means of main TV channels in GEC and Information genres so as to attain the lots throughout Metro, tier-2 and tier-3 cities. Its aggressive digital presence with publishers having high-traffic will additional amplify the attain amongst the new-age clients and can solely add to the momentum throughout your entire competition season proper as much as New 12 months.
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