Three of the largest multiplex chains of India – PVR Cinemas, INOX and Cinepolis are coming collectively to have a good time 50 years of Yash Raj Movies in cinemas this Diwali. YRF, by way of its 50 years advertising and marketing initiative, has determined to assist multiplexes by giving its library, with out charging any charge. YRF has, thus, joined fingers with the exhibition circuit in a bid to drag individuals to cinemas this festive season, because the sector tries to deal with the brand new regular.
After in depth discussions, all events have additionally determined to cap the ticket value to simply Rs. 50 for all movies as a result of YRF and the exhibitors need individuals to come back again to the theatres. The coronavirus pandemic noticed the exhibition business income come to a stand-still as central and state COVID-19 pointers stored theatres shut throughout India for about seven months. Yash Raj Movies Massive Display screen Celebration initiative has introduced the highest multiplex chains to come back below one roof with a collective intention to restart the theatrical enterprise.
“At YRF, viewers delight sits on the centre of our universe and on the onset of our fiftieth yr, we’re stoked to start the Massive Display screen Celebration initiative. Now viewers can take pleasure in lots of our classics and iconic films on the massive cinema display and relive the expertise of watching films within the theatres,” says Manan Mehta, Sr. VP Advertising and marketing and Merchandising.
YRF’s iconic blockbusters like Kabhie Kabhie, Silsila, Dilwale Dulhania Le Jayenge, Dil To Pagal Hai, Veer-Zaara, Bunty Aur Babli, Rab Ne Bana Di Jodi, Ek Tha Tiger, Jab Tak Hai Jaan, Band Baaja Baarat, Sultan, Mardaani, Dum Laga Ke Haisha, amongst many others shall be screened as a part of YRF Massive Display screen Celebration initiative throughout the nation.
Gautam Dutta, CEO, PVR Cinemas mentioned, “ We heartily congratulate YRF for coming into their fiftieth marvellous yr within the business. The contribution of Yash Raj Movies to the Indian movie business has been unmatched. With each venture that it has undertaken, YRF has introduced glory to Indian Cinema over the previous 50 years. Each launch from the YRF banner creates an enormous quantity of anticipation, curiosity and enchantment of its personal within the hearts of its followers. It’s a privilege to host their most iconic films, from classics that transcend time reminiscent of Kabhie Kabhie and Silsila, to the newest favorites like Struggle and Sultan. We invite our patrons to come back and luxuriate in YRF’s Massive Display screen Celebration initiative and relive their most memorable cinema moments in our secure and hygienic cinemas.”
Saurabh Varma, Chief Advertising and marketing Officer – INOX Leisure Ltd mentioned, “The contribution of Yash Raj Movies to the Indian movie business is unparalleled. With each launch, YRF has introduced glory to the Indian cinema business over the previous 50 years. It will likely be a privilege for all of us at INOX to have a good time YRF’s most iconic movies on the massive display once more. YRF and INOX have a number of issues in frequent, together with our zeal in giving our greatest, to maintain the audiences entertained. We invite INOX patrons throughout the nation to come back and luxuriate in these iconic releases and relive their most memorable cinema moments in our secure and hygienic INOX’s. We additionally take this chance to congratulate YRF for coming into their fiftieth yr.”
Devang Sampat, CEO, Cinepolis India mentioned, “It’s fantastic to see the nation’s main studio Yash Raj Movies coming forward and supporting cinemas in such tough occasions. Diwali has all the time been a blockbuster week on the cinemas, with the YRF Massive Display screen Celebration, we at Cinepolis are wanting ahead to welcome our patrons again to the cinemas to relive their favorite cult classics on the massive display.”
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